农业科教电视如何贴近受众  

On How Agricultural Science and Educational TV Programs Approach the Audience

作　　者：王慧敏[1] 

机构地区：[1]广东技术师范学院教育技术与传播学院

出　　处：《湖北广播电视大学学报》2014年第1期91-92,共2页Journal of Hubei Radio & Television University

基　　金：广东省科技计划项目:科教兴国战略与科教电视创作;项目编号:2010B060900086

摘　　要：农业科教电视节目存在着收视对象过于宽泛、忽视某些受众、受众参与度低等问题,创作者应该正视和了解受众的需求、进行更细致的分众定位等,才能改善这种状况,使节目更贴近受众。There are some problems for agricultural science and educational TV programs now. The target audience is set in wide range, however some parts are neglected and their participation is too low. Now editors should face the fact, get to know the demands of audience, and make the focus positioning more refined in order to improve the situation and make the programs approach their target audience.

关 键 词：农业科教电视 贴近受众 分众定位 题材拓展 

分 类 号：G222[文化科学]