基于BP的电子商务代运营竞争力评价体系研究  

E-commerce Agency Operation Competitiveness Evaluation System Based on Back Propagation

作　　者：许仲生[1] 罗娟娟[2] 

机构地区：[1]集美大学诚毅学院,福建厦门361000 [2]厦门海洋职业技术学院工商系,福建厦门361000

出　　处：《淮海工学院学报（人文社会科学版）》2013年第21期49-52,共4页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

基　　金：福建省社会科学规划项目(2012C024);厦门海洋职业技术学院2012年度院级课题

摘　　要：企业竞争力是在经营运行过程中,使自身更有效地向客户提供产品或服务的能力,决定着企业的市场地位和发展潜力。在电子商务代运营竞争力要素分析的基础上,进一步将各主要竞争力要素指标细分为22个二级指标,同时基于BP神经模型对电子商务代运营商的竞争力进行评价,有助于电子商务代运营商更准确地认知自己,并根据市场需求的变化采取应对措施进行调整,更好地为传统企业进行电子商务应用提供代运营服务。Competitiveness of enterprises refers to their abilities to provide customers effectively with prod- ucts or services in business operation. It determines an enterprisers market position and development po- tential, Based on an analysis to the elements of competitiveness in E-commerce agency operation, this pa- per further separates the elements into 22 indicators. It proceeds to evaluate the competitiveness of E-com- merce agency operators on the basis of background propagation （BP） model, and this helps them to know themselves better and adjust business operations according to the market demand. In this way, E-com- merce agency operators can provide better services for tradilional enterprises.

关 键 词：电子商务 代运营 竞争力 BP 

分 类 号：F713[经济管理—产业经济]