论大众媒介体育传播中过度娱乐化失范  

Study on Over-entertainment Anomie of Mass Media in Sports Communication

作　　者：徐叶彤[1] 康健[2] 

机构地区：[1]天水师范学院体育学院,甘肃天水741000 [2]天水市一中体育组,甘肃天水741000

出　　处：《体育科技文献通报》2014年第1期116-118,共3页Bulletin of Sport Science & Technology

摘　　要：体育作为一种社会文化活动,具有明显的娱乐功能,因而,体育以其丰富的娱乐性也很快成为了大众媒介娱乐生产的主要原料之一,并极大地满足了社会大众的娱乐需求。但大众媒介中体育传播的过度娱乐化也逐渐呈现出了一种低俗化、色情庸俗化等倾向,这种失范化值得我们深思与研究。As a social and cultural activity, sports have obvious entertainment function. Thus, sports have rapidly become one of the main raw materials of entertainment production of mass media relying upon its rich entertain- ment, and have greatly met the entertainment requirements of the social public. However, the over- entertainment of sports communication in mass media has gradually exhibited the tendencies including vulgarization and porno- graphic vulgarization, such anomie deserves our pondering and research.

关 键 词：大众媒介 体育传播 娱乐化 

分 类 号：G80-05[文化科学—运动人体科学]