基于职业差异的国际大型节事活动游客感知行为分析——以西安世园会为例  

An Analysis of Tourists' Perception Behavior for Large Festival Activities Based on Professional Differences——A Case Study of Xi'an International Horticultural Exposition

作　　者：詹新惠[1] 马耀峰[1] 刘军胜[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《西安财经学院学报》2014年第1期56-61,共6页Journal of Xi’an University of Finance & Economics

基　　金：国家自然科学基金项目"旅游流与目的地耦合:因素及模型与机制研究--以六大城市入境旅游为例"(41271158);"入境旅游流对境外客源国文化表征的时空响应研究--以旅华日本游客为例"(41201148);西安市社会科学基金项目"西安市旅游服务质量提升项目"(12T35)

摘　　要：文章基于对西安世园会游客的问卷调查和实地访谈,借助K个独立样本非参数检验和旅游感知评价模型,对西安世园会不同职业游客的满意度进行测算与评价。结果表明:不同职业游客在动机、同伴、信息来源、重游意愿上均存在差异;对世园会的总体感知评价为尚可,较为满意多样化的园林类型,不太满意参与性旅游项目和旅游服务;对旅游安全评价较高,对商品购物评价较低,且存在趋同性。基于此,文章针对大型节事活动的举办给出了建议。Based on the questionnaire and on-the-spot interview of Xi＇ an International Horticultural Exposi- tion tourists, with the aid of Kruskal-Wallis test and tourism perception evaluation model, the paper meas- ured and evaluated the satisfaction of tourists with different professions in Xi＇ an International Horticultur- al Exposition. The results showed that certain differences exist in tourists with different professions such as the tourist motives, traveling companion, the source of information, revisit intention in Xi＇an Interna- tional Horticultural Exposition. In the aspect of tourists＇ perception, there is a general level on overall satisfaction to the international horticultural exposition, but there are also differences, and homoplasy ex- ists in tourism safety and shopping. Based on this, the article put forward some suggestions for holding large festival activities.

关 键 词：西安世园会 游客的职业 感知差异 

分 类 号：F590.75[经济管理—旅游管理]