城市旅游节庆体验价值提升策略研究  

Promotion Strategy on the Visitor's Experience Value of City Tourism Festivals

作　　者：黄猛[1] 李丽霞[2] 

机构地区：[1]武汉轻工大学经济与管理学院,武汉430023 [2]江西师范大学历史文化与旅游学院,南昌330022

出　　处：《商业研究》2014年第1期173-178,共6页Commercial Research

基　　金：武汉轻工大学校立青年科研计划项目;项目编号:2010Q25

摘　　要：随着我国经济的快速发展和人民生活水平的不断提高,旅游者更多的是用一种体验的态度去感受和评价各种旅游产品。城市旅游节庆作为一种特殊形式的旅游产品,能够给旅游者创造愉悦的旅游经历。从城市旅游节庆的研究背景出发,本文分析了城市旅游节庆体验价值的内涵和构成,并在此基础上构建了城市旅游节庆体验价值模型,提出除了提高参与度和互动性之外,融入体验要素和营造体验氛围对提高旅游者的体验价值具有重要意义。As the social and economic development and the improvement of living standard in China, visitors perceive and assess all kinds of tourism products with an experience manner. As a kind of speeial tourism product, eity tourism festival can create cheerful travel experience to the public. To start with the research background of the city tourism festi- val, the paper analyzed the connotation and composition of it. On the basis of the above discussion, this paper built up an experience value model of the city tourism festivals. Finally, it provided integrating experience factor and creating ex- perience atmosphere have great significance to improve the tourist experience value, besides increasing participation and interactivity.

关 键 词：城市旅游节庆 体验价值 提升策略 

分 类 号：F590[经济管理—旅游管理]