基于网络关键词的全球IT行业竞争分析  

Competitive Analysis of Global Information Technology Industry on Network Keywords

作　　者：史敏珊 姜婷婷[1] 

机构地区：[1]武汉大学信息管理学院,湖北武汉430072

出　　处：《情报科学》2014年第2期93-99,共7页Information Science

基　　金：教育部人文社会科学研究青年基金项目(12YJC870011);国家自然科学基金青年项目(71203163)

摘　　要：链接分析是网络时代探讨企业竞争关系结构的有效方法,但工具的限制制约了链接分析的发展。本文以网络关键词为对象,利用了社会网络分析与共词分析的方法,对35家IT企业的竞争态势以及地位进行研究,期望能对竞争情报的方法论以及IT全球市场的发展提供一定的建议。研究发现,关键词数据可较为客观准确地反映企业的影响力与市场竞争情况,社会网络分析、共词分析是较为可行的市场分析方法,但对于以关键词作为数据源研究的基本原理和方法论还有待进一步验证与改进。Link analysis is an efficient method to explore competitive relationship structure of companies in the era of Internet. However, as the limitations of data collection tools, the development of link analysis has been restricted. This research takes 35 top companies of the world as empirical objects and uses the social network analysis method and the co-word analysis method to study the competitive mapping of IT industry. The study aims at improving the methodology of competitive analysis and providing some sugges- tions to the IT global market. The result shows that keyword data can reflect the influence of market com- petition objectively and accurately, it＇ s a good way for market competitive analysis, though study on its ba- sic theory and methodolozv needs to be strengthened.

关 键 词：共词分析 社会网络分析 IT 竞争分析 

分 类 号：G250.2[文化科学—图书馆学]