宁夏旅游业综合竞争力评价分析  

Evaluation Analysis on the Comprehensive Competitiveness of Ningxia Tourism

作　　者：王继霞[1] 李陇堂[1] 魏红磊[2] 

机构地区：[1]宁夏大学资源环境学院,宁夏银川750021 [2]河北北方学院法政学院,河北张家口075000

出　　处：《宁夏大学学报（自然科学版）》2013年第4期358-363,共6页Journal of Ningxia University(Natural Science Edition)

基　　金：国家自然科学基金资助项目(41261026)

摘　　要：根据相关研究成果及研究区的独特区域特征,构建由4个一级指标和28个二级指标构成的评价指标体系,用SPSS 17.0统计软件,运用因子分析法,基于2010年相关数据,对西北五省的旅游业综合竞争力进行评价分析,旨在定量评价宁夏旅游业在西部的综合竞争力.结果表明,宁夏旅游业综合竞争力在西北五省中位于第三,较为落后.提出提升宁夏旅游业综合竞争力的对策,即实行品牌化战略,大力发展入境旅游;加大专业人才储备力度,提高旅游经营管理水平;整合旅游资源,开发多元化产品,提高企业竞争力.Based on related research findings and the unique provincial characteristics,the paper builds an assessment indicator system composed by 4 first-grade index and 28 second-grade index.With statistical software SPSS 17.0 and factor analysis technique,the paper evaluates and analyzes the comprehensive competitiveness of tourism of the five northwestern provinces based on the relevant data of 2010 to quantitatively assess Ningxia＇s comprehensive competitiveness in west China.It turns out the comprehensive competitiveness of Ningxia tourism ranks 3 in the five northwestern provinces,which is lagging behind.The paper puts forward some countermeasures to promote the comprehensive competitiveness of Ningxia tourism：firstly,to implement branding strategy and vigorously develop inbound tourism; secondly,to enhance the reservation of professional talents and advance the tourism operation and management level; lastly,to integrate tourism resources,develop diversified products to improve enterprise competitiveness.

关 键 词：旅游业综合竞争力 评价 因子分析法 宁夏 对策 

分 类 号：F592.7[经济管理—旅游管理]