中国乒乓球超级联赛价值链分析与对策  

Analysis of Value Chain of China Table Tennis Super League and Countermeasures

作　　者：徐成博[1] 

机构地区：[1]上海交通大学体育系,上海200030

出　　处：《江苏科技大学学报（社会科学版）》2013年第4期88-93,共6页Journal of Jiangsu University of Science and Technology(Social Science Edition)

摘　　要：中国乒乓球超级联赛价值链形成过程中存在着"上游产权不明确、中游环节缺失、下游管理混乱"等问题,因此,管理者必须在追求商业化和政绩化之间寻求平衡,并且应转变经营思想、建立健全科学管理和科学运营的机制、培养外籍球员、提高比赛质量,同时还应强化与媒体的合作。The distribution theory of industry value chain from industrial economics is used to analyze the Chi- na Table Tennis Super League （CTTSL）. There are some problems in the formation of Value Chain of SLM CTT, including： unclear upstream property right , lack of middle link and downstream managerial chaos. The solutions to the problems of the Chinese Table Tennis Super League are proposed： seeking the balance between commercialization and political utilitarianism; changing business ideas; establishing scientific manage- ment and operation mechanism; building brand clubs; training foreign players to improve the game quality; strengthening cooperation with media.

关 键 词：乒乓球超级联赛 商业化 价值链 

分 类 号：G846[文化科学—体育训练]