基于消费者感性需求的产品材质意象评价方法  

Method of product material image evaluation based on consumers' perceptual demand

作　　者：郭星[1] 王小平[1] 吴通[1] 姚澜[1] 

机构地区：[1]西北工业大学工业设计研究所,西安710072

出　　处：《现代制造工程》2014年第1期29-32,共4页Modern Manufacturing Engineering

摘　　要：针对产品开发过程中的材质设计问题,以感性工学为理论基础,将消费者对产品材质的感性认知量化,构建产品材质意象评价方法。基于模糊层次分析法建立产品方案材质与感性意象之间的层次分析图,提取产品材质风格意象词汇,根据消费者需求将感性意象词汇作为评价准则,建立模糊层次矩阵,进行评价。通过护眼台灯的材质评价实例,证明该方法更贴近消费者的主观意象。Aiming at the problem of materials design in the product development process, based on the theory of kansei engineering, quantify the perception of the consumer for products material and build a method for material imagery evaluation. The method based on Fuzzy Analytic Hierarchy Process （FAHP） to establish the analytic hierarchy diagram between the product program materials and the material image, extract imagery vocabularies of material style;according to consumers＇ demand, make the imagery vocabularies as the evaluation criteria and establish the fuzzy hierarchy matrix evaluation. Finally, use reading lights as application, the results show that the method is more close to the consumers＇ subjective image.

关 键 词：材质意象 设计评价 感性工学 模糊层次分析法 

分 类 号：TP391.7[自动化与计算机技术—计算机应用技术]