大众传媒在报道职业体育过程中存在的问题及对策  

The Problems and Solutions Exist in the Process of Mass Media Reporting the Professional Sports

作　　者：李柯莉[1] 

机构地区：[1]东北财经大学体育部,辽宁大连116025

出　　处：《当代体育科技》2014年第1期153-155,共3页Contemporary Sports Technology

摘　　要：商业化与市场化浪潮席卷竞技体育,使之成为一种商品,向人们提供休闲观赏和娱乐享受,随着时代的发展职业体育已经成为社会文化生活中重要的组成部分。大众传媒作为向公众传递信息的载体自然把职业体育作为主要的报道内容之一。无所不在的体育赛事和相关的新闻报道呈现在电视、网络、报纸、杂志等媒体中,成为受众关心甚至不可或缺的内容。但在推动职业体育发展的同时,大众传媒在报道职业体育的过程中显现出不少问题。更好的解决这些存在的问题,大众传媒才能更好地报道传播职业体育。With the tidal wave of commercialization and marketability, athletic sports has become a kind of commodity, offering people the lie fallow and entertainment enjoyment, the professional sports emerges as the times require, and have emerged as an important social and cultural life of the component. As the transmission of information to the public, the mass media naturally to professional sports as a major part of their report. The immanent sports games and the related news appearance on the media such as TV, internet, newspapers, magazines, and etc, become the important thing which the audience care about. As the mass media promote the development of professional sports, some problems still exist in the process of mass media reporting the professional sports. To solve these problems, the mass media can be reports the professional sports better.

关 键 词：职业体育 大众传媒 报道对策 

分 类 号：G80-05[文化科学—运动人体科学]