齐齐哈尔大学文化建设中的形象文化初探  

The Preliminary Research on Image Culture in Cultural Construction of Qiqihar University

作　　者：姜慧博[1] 何强[1] 田志峰[1] 

机构地区：[1]齐齐哈尔大学宣传部,黑龙江齐齐哈尔161006

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2014年第1期153-155,共3页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：黑龙江省高等教育教学改革项目:地方高水平大学文化建设与应用型人才培养研究(JGZ201201294);齐齐哈尔大学哲学社会科学理论研究专项项目:黑龙省西部区域文化视阀下高校外宣的历史轨迹与发展策略(2012ZSY005)

摘　　要：高校形象直接关系到高校在社会中的美誉度、知名度,形象文化建设对高校,尤其是地方高水平大学的文化挖掘和建设意义重大。文章从高校形象文化的内涵、价值、建构途径等方面对高校形象文化建设进行了介绍和探讨,并且以齐齐哈尔大学为例,重点从地域文化借鉴、自身内涵挖掘、文化载体完善等三方面厘清了高校形象文化建设的路径,以期对高校的形象文化建设提供参考。The image of universities and colleges is directly related to its visibility and reputation in the talent market and the social public. And the image cultural construction is of great significance for universities and colleges, especially for the cultural mining and construction of high - level local universities and colleges. The paper introduces and discusses the connotation and the value and the construction way of image culture of universities and colleges, taking Qiqihar University for example. The paper focuses on the regional culture reference, its connotation mining, its culture carrier perfection to clarify the approach and provide references for the image cultural construction of universities and colleges.

关 键 词：齐齐哈尔大学 形象文化 构成 

分 类 号：G641[文化科学—高等教育学]