新形势下网购物流的发展问题及管理创新研究  

Study on Innovative Management of On-line Shopping Logistics in New Situation

作　　者：蹇洁[1] 陈华[1] 

机构地区：[1]重庆邮电大学经济管理学院,重庆400065

出　　处：《物流技术》2013年第12期20-22,共3页Logistics Technology

基　　金：重庆邮电大学社会科学基金项目(k2012-95)

摘　　要：分析了网购物流发展的新趋势及面临的问题,在此基础上,提出了网购物流管理创新的基本措施,包括加强政府的引导、转变网购物流企业的组织结构、完善其活动的规则和控制体系、重视人才培养、提高企业管理水平、健全网络购物与网购物流企业的协调发展机制等。In this paper, we analyzed the new trend of the development of the on-line shopping logistics as well as the problems encountered, on the basis of which, we proposed the fundamental measures for the innovation of the on-line shopping logistics management, including strengthening government guidance, transforming the organizational structure of the on-line shopping logistics enterprises, emphasizing talent cultivation,and improving the enterprise management level, etc.

关 键 词：网络购物 网购物流 管理创新 

分 类 号：F724.6[经济管理—产业经济] F252