基于快递细分市场竞争分析的国内快递服务方式研究  

Study on Domestic Express Delivery Service Mode Based on Analysis of Segmented Market Competition

作　　者：张慧锋[1] 

机构地区：[1]石家庄邮电职业技术学院,河北石家庄050021

出　　处：《物流技术》2013年第12期101-103,共3页Logistics Technology

摘　　要：首先分析了我国快递业发展的大环境和快递细分市场;然后根据迈克尔波特的竞争理论,运用战略集团的概念对快递行业企业进行划分,得出快递业的战略集团分布,并对各集团进行了对比分析;最后深入探讨了国内两种主要的快递服务方式,即标准型快递服务方式和经济型快递服务方式。In this paper, we first analyzed the big environment and segmented market of the express delivery industry of China, then in accordance with the competition theory put forward by Michael Porter, used the concept of the strategic group to divide the enterprises in the express delivery industry, obtained the distribution of the strategic groups in the industry and at the end compared the various groups. At last, we discussed in-depth the two major express delivery service modes in China.

关 键 词：快递 细分市场 竞争分析 快递服务方式 

分 类 号：F259.2[经济管理—国民经济] F252.2