山东省体育文化产业结构特征及可持续发展研究  

Structure characteristics of Shandong sports culture industry and its sustainable development

作　　者：付太山[1] 

机构地区：[1]山东青年政治学院体育部,山东济南250103

出　　处：《山东体育科技》2013年第6期20-24,共5页Shandong Sports Science & Technology

基　　金：全省艺术科学重点课题基金项目<山东省体育文化产业发展战略研究>(课题编号:201002014)

摘　　要：采用文献资料等研究方法,分析了山东省体育文化产业的发展结构特征。山东体育文化产业表现出明显的二元结构,鲁西与鲁东体育文化产业发展空间布局失衡;从产业结构层面,一类产业市场运作体系不成熟,二类产业中体育中介等服务业发展规模呈散、乱、弱状态;三是各产业部门不能有效耦合,关联效应较低,阻碍了各产业之间融合发展。建议由原来政府"单一主体"向政府、社会组织及企业"三位一体"转变,重构体育社会网络联动组织,以适应将每个社会成员纳入体育组织,使在动态社会中提升体育消费需求,共同保证体育文化产业快速健康持续发展。Using literature,sports cuhure industry development was analyzed. According to the regional structural features, Shandong sports culture industries showed significant dual structure,spatial layom unbalance between the east and west of Shandong. From the industrial structure level, the scale of sports agent industry and other service industries was scattered, chaotic and weak. All industrial sectors cannot be effectively coupled,lower colrelation effect hiudering the overall development of sports culture industries. It is suggested that they should change from original governinent ＂single subject＂ to ＂ trinity＂ approach of the government, social organizations and enterprises. They reconstruct the linkage of social networks for sports organizations to adapt to the situation of absorbing every member of society into the sports organizations,to enhance consumer demand for sport and to ensure a sustainable, rapid and healthy development of sports culture industries.

关 键 词：体育文化产业 结构特征分析 可持续发展研究 山东省 

分 类 号：G80-054[文化科学—运动人体科学]