基于DM和ECM-IT的移动社交网络用户持续使用意图研究  

A Study on Users＇ Continuance Intention in Mobile Social Networking Based on DM and ECM-IT Model

作　　者：李倩[1] 侯碧梅[1] 

机构地区：[1]中国人民大学信息学院

出　　处：《信息系统学报》2013年第2期50-59,共10页China Journal of Information Systems

摘　　要：近年来，移动社交网络的迅猛发展引起了理论和实践领域的广泛关注。本文在对移动社交网络的特点进行分析的基础上，整合信息系统期望确认模型（ECM-IT）和信息系统成功模型（DM），并引入感知服务可达性因素，构建了移动社交网络持续使用模型。基于研究设计，我们回收了320份有效调查问卷，通过结构方程模型的方法对模型进行了检验分析，同时对促进移动社交网络的持续使用提出了针对性的建议。In recent years, mobile social networking has attracted more and more attentions from academic and industry. In this paper, based on the characteristics of the mobile social networking platform, we present a model of users＇ continuance intention by combining the ECM-IT and DM models. In addition, perceived service availability is also included in our model concerning the social attributes of social networking. We design the questionnaire and get 320 valid responses from the users of mobile social networking. After the empirical test of the model, a discussion of the tested hypothesizes is presented, along with which, the implication of the model is also presented.

关 键 词：移动社交网络 持续使用 期望确认理论 信息系统成功模型 

分 类 号：C931.6[经济管理—管理学]