上海农家乐旅游发展现状分析——以崇明岛前卫村为例  

Analysis of Current Situation of Rural Tourism on Chongming Island of Shanghai —A case study of Qianwei Village of Chongming Island

作　　者：励栋磊 吴燊涛 毛涛[1] 卫春回[1] 

机构地区：[1]华东理工大学旅游管理系,上海200237

出　　处：《绿色科技》2014年第1期204-207,共4页Journal of Green Science and Technology

摘　　要：指出了上海农家乐发展至今已逾10年,其中以崇明岛农家乐为典型代表。通过实地考察法、问卷调查法、访谈法等方法进行研究,根据崇明岛前卫村实地考察调研的结果,从游客与经营者两个角度分析了当地农家乐旅游发展的现状,探讨了当地农家乐发展存在的问题并提出了相应的发展建议。Rural tourism has developed for more than a decade in Shanghai, especially on Chongming Island. This article studies the development of rural tourism of Qianwei Village on Chongming Islandby means of lo- cal visits,questionnaire,and interviewing the local people. Judging from the perspective of the tourists and the local people, itanalyzes the current situation and problemsexisting in the development of the rural tourism,and puts forward somecountermeasures.

关 键 词：崇明岛 农家乐 发展现状 对策措施 

分 类 号：F59[经济管理—旅游管理]