基于TAM模型的LBS使用行为研究  

Study on Individual Consumer Behaviors in LBS by TAM Theory

作　　者：吴菊华[1] 李品怡[1] 莫赞[1] 黄瑞娟[1] 

机构地区：[1]广东工业大学管理学院,广东广州510520

出　　处：《科技管理研究》2014年第2期215-219,共5页Science and Technology Management Research

基　　金：国家自然科学基金项目"网络环境下用户QoS需求驱动的移动服务资源选择优化研究"(71171062);国家科技支撑计划课题(2011BAD13B11);教育部人文社会科学青年基金项目"以服务为导向的珠三角区域多核集群供应链动态协同机制及绩效研究"(10YJCZH176);广东省高校人文社科项目"基于社会网络视角的区域集群供应链"(11WYXM022)

摘　　要：基于技术接受模型(TAM)构建研究模型,通过分析文献和研究调研并提出扩展,以社群影响、系统特性、相关经验、个人差异、感知有用性、感知易用性、感知风险为自变量,分析这些因素对消费者LBS服务接受意向的影响,并对最终模型的假设条件用统计软件进行验证。实证分析结果表明,社群影响、系统特性、相关经验、个人差异、感知有用性、感知易用性显著影响消费者LBS服务的使用行为。Based on literature reviews and surveys, the paper aims to build an extended technology acceptance model. And it usies the following aspects as testing independent variables of users＇ intention in accepting LBS, they are social in- fluence, system characteristics, related experience, individual differences, perceived usefulness, perceived ease of use and perceived risk. In addition, the final result of the model is checked by SPSS （The model and assumptions are tested through SPSS）. Consequently, it shows that these factors greatly effect the conducts of consumer to employ LBS, including social influence, system characteristics, related experience, individual differences, perceived usefulness and perceived ease of use.

关 键 词：基于位置的服务 技术接受模型 网络社群 

分 类 号：F49[经济管理—产业经济] F272.739