我国政务微博的实践模式及发展路径  

Practice Modes and Development Routes of Chinese Government Microblogs

作　　者：姜秀敏[1] 陈华燕[1] 

机构地区：[1]大连海事大学公共管理与人文学院,辽宁大连116026

出　　处：《东北大学学报（社会科学版）》2014年第1期64-69,共6页Journal of Northeastern University(Social Science)

基　　金：中央高校基本科研业务费专项资金资助项目(3132014059);辽宁省社会科学规划基金重点资助项目(L12AGL002);辽宁省教育科学"十二五"规划基金资助项目(JGZXS1206);辽宁省教育厅哲学社会科学重大基础理论课题资助项目(2013Z0020)

摘　　要：政务微博是近几年发展起来的一种公共服务新模式。我国政务微博在实践发展过程中逐渐形成三种模式,未来发展应注重普及正确的运营理念,提高公务人员的新媒体素质,明确规定各类政务微博的功能,建立合理完善的政务微博开通、认证、组织管理、信息发布制度,形成科学的运营体系和管理队伍,统一政务微博的信息浏览平台,整合线上资源提供"一站式服务",实现线上和线下的协同社会管理,建立由第三方机构进行监督的监督机制,建立科学合理的绩效激励机制。Government micro-blog is a new mode for public service, and Chinese government microblog has gradually formed three modes in the development process. The further development of government microblogs should move towards popularizing the correct operational concepts, improving the public servants＇ literacy of new media, making clear the functions of various government microblogs, establishing a comprehensive system of government microblog opening, certification, organizational management as well as information release, constructing a scientific operational system and management team, providing one-stop service by unifying the information platforms of government microblogs and integrating the online resources to realize the coordination of online and offline social management, establishing a monitoring mechanism by a third party, and setting up a scientific and reasonable system of performance incentive.

关 键 词：微博 政务微博 公共服务 

分 类 号：D63-39[政治法律—政治学]