景德镇陶瓷品牌发展研究  

STUDY ON THE COMMODITY BRAND OF JINGDEZHEN CERAMIC PRODUCTS

作　　者：郭建晖[1] 王毅成[1] 陈斌[1] 

机构地区：[1]景德镇陶瓷学院

出　　处：《陶瓷学报》2000年第3期179-185,共7页Journal of Ceramics

摘　　要：根据陶瓷业发展的趋势 ,对景德镇市陶瓷品牌的发展进行了研究 ,归纳出景德镇市陶瓷品牌发展过程中存在的问题 ,并对这些问题进行了详尽的分析 ,提出了解决这些问题的具体对策。The globalization competition period of commodity brand is formed worldwide in the 1990s.An investigation has been given into the development of Jingdezhen ceramic brands in accordance with the developing trend of the ceramic industry.The existing problems during its development are summarized and analyzed,and concrete countermeasures that are of universal guiding significance are suggested so as to solve the problems.

关 键 词：陶瓷品牌 景德镇陶瓷 企业经营 无形资产 

分 类 号：F426.7[经济管理—产业经济] F425.11