礼物流动的运行逻辑研究  

Studies on formation and transformation of gifts

作　　者：祝志芬[1] 

机构地区：[1]湖北师范学院历史文化学院,湖北黄石435002

出　　处：《湖北师范学院学报（哲学社会科学版）》2014年第1期102-105,共4页Journal of Hubei Normal University（Philosophy and Social Science）

摘　　要：礼物馈赠是一个有趣且有丰富内涵的文化现象。研究礼物馈赠可以为我们提供了一条理解和诠释社会文化规则及社会关系结构的途径。以礼物馈赠对关系网络构建过程和礼物流动方向为切入点,分析礼物馈赠的文化规则和运行逻辑,试图挖掘这种文化规则背后所蕴含的其它因素,并探索礼物馈赠的理性化转变。Gift transformation is an.interesting cultural phenomenon with rich connotation. Research gifts transformation can provide a way to understand and interpret the social cultural rules and social relationship structure for us. With gifts on the rela- tionship between network construction process and its transformation direction as the breakthrough point, analysis on cultural rules and operation logic of gifts, try to find other factors behind this culture, then explore the gifts＇rational transition.

关 键 词：礼物馈赠 文化规则 理性 

分 类 号：C912[经济管理]