基于VEP内容分析的旅游意象研究——以福州白云洞为例  

VEP Content Analysis of Tourism Image:a Case Study of Fuzhou White Cloud Cave

作　　者：宗圆圆[1] 

机构地区：[1]闽江学院旅游系,福建福州350121

出　　处：《济宁学院学报》2013年第6期78-82,共5页Journal of Jining University

基　　金：福建省教育厅社科项目(JB12215S)

摘　　要：西方旅游意象研究经历了从理论构建到实践运用研究的转变,其质性研究成果多采用文字性的文本作为分析材料对具体旅游目的地进行意象解读.通过引入VEP内容分析方法采集照片形式的视觉数据,将福州白云洞旅游意象分为休闲活动、人际社交、设施服务、景观4大意象主题维度,分别由下而上的提炼出16个主题次维度和归属其下的意象概念并加以情景意义的解读.这些旅游意象分析为福州市旅游规划管理部门深入开发市民鼓岭近郊休闲健身项目提供针对性的定位依据.Western tourism image research has witnessed the transformation from theory construction to practical application, the quality research of which mostly adopted the textual materials to analyze and interpret the image of a certain tourism destination. By introducing VEP content analysis method, visual data on Fuzhou White Cloud Cave are collected and categorized into four image theme dimensions of leisure activities, social interaction, facility service and landscape. Sixteen sub-theme dimensions and their image concepts have been induced from bottom to top and decoded according to the situational meaning. The tourism image analysis above aims at providing the targeting basis on citizen suburb leisure sports items development in Guling scenic area for Fuzhou tourism planning administrations.

关 键 词：旅游意象 受试者雇用摄影法 内容分析 旅游照片 

分 类 号：F590.3[经济管理—旅游管理]