双渠道供应链应对需求扰动的协调机制研究  

Coordination of Dual-channel Supply Chain with Demand Disruptions

作　　者：曹二保[1,2] 郑健哲 马玉洁[1,2] 赖明勇[1,2] 

机构地区：[1]湖南大学经济与贸易学院 [2]湖南省物流信息与仿真技术重点实验室

出　　处：《管理学报》2014年第2期267-273,共7页Chinese Journal of Management

基　　金：国家杰出青年基金资助项目(70925006);国家自然科学基金资助青年项目(71001035);湖南大学青年教师成长计划资助项目

摘　　要：考虑需求扰动对双渠道供应链决策及协调机制的影响,在稳定条件下提出双渠道供应链的收益共享协调合约。当市场需求发生扰动时,通过求解供应链系统最优利润的Karush-Kuhn-Tucker(KKT)条件,提出一体化双渠道供应链的最优价格及数量决策,并分析了调整价格策略的价值;提出改进的收益共享合约协调突发事件下的分散化双渠道供应链;最后数值实验检验了模型的有效性。This paper investigates the impacts oi demand disruption on prlctng decisions and coordination in dual-channel supply chain. Firstly, we adopt a revenue sharing contract to coordinate the dual-channel supply chain without demand disruptions. Moreover, we examine how the dual-channel supply chain is priced and coordinated by solving the Karush Kuhn-Tueker （KKT） conditions of total profit when the demands of retail and direct sale both are disrupted. In the case, we analyze the effects of demand disruptions on prices, quantities and profits and derive the value of knowing demand disruptions in the centralized supply chain, and present the coordinating revenue-sharing contracts in decentralized decisions. Finally, the proposed models are further analyzed through numerical examples.

关 键 词：双渠道 定价 供应链协调 扰动管理 收益共享 博弈 

分 类 号：C93[经济管理—管理学]