新媒体环境下校园舆论引导能力的研究  

The Guiding Ability of the Campus Public Opinion in the New Media Environment

作　　者：高鸣[1] 赵亚丽[1] 

机构地区：[1]江苏大学马克思主义学院,江苏镇江212013

出　　处：《高校教育管理》2014年第1期70-73,共4页Journal of Higher Education Management

基　　金：江苏省高校哲学社会科学研究基金项目(1223000230)

摘　　要：在数字杂志、数字广播、数字电视、手机等新媒体的影响下,高校作为意识形态的前沿阵地,校园舆论的正确引导和营造,对于和谐校园的建设意义重大,需要深刻思考。新媒体对校园舆论影响具有特定性、广泛性、灵活性。在构建和谐校园的过程中,必须强化主流舆论引导能力,发挥校园门户网站、手机媒体、博客等在引导校园主流舆论中的重要作用,同时注意与传统媒体相结合。Under the influence of the new media such as digital magazines, digital radio broadcast, dig ital TV and mobile phones, the proper guidance and creation of campus public opinions is of great sig nificance to the construction of a harmonious campus as colleges and universities are the front position of ideology. The influence of the new media on campus opinions bears certain qualities like particulari ty, extensiveness and flexibility. In the process of constructing a harmonious campus, it is necessary to improve the guiding ability of the mainstream opinion and give full play to the guiding function of the school＇s website, the cellular phone and the blog. And attention should also be paid to the combi nation of the new and the traditional media in the course.

关 键 词：新媒体环境 校园舆论 引导能力 

分 类 号：G647[文化科学—高等教育学]