网络人际传播中不同类型交际线索对印象形成影响的实验研究  

An Experimental Research on the Difference Types of Cues' Functions to Impression Formation in Computer-Mediated Communication

作　　者：张放[1,2] 

机构地区：[1]四川大学文学与新闻学院传播学系 [2]四川大学腾讯新媒体研究所

出　　处：《新闻与传播研究》2014年第1期109-125,128,共17页Journalism & Communication

基　　金：2010年度四川大学中央高校基本科研业务费专项资金资助项目"四川大学哲学社会科学杰出青年学术人才基金"(项目编号:SKJC201005)的阶段性成果

摘　　要：探索网络人际传播中独有的基于文本的各类交际线索究竟如何影响印象形成,是一个既能从理论上解释网络传播与面对面传播中印象形成效果差异并细化网络印象形成双因素三段式模型,又能在应用上对网络传播中的印象管理提供有效传播策略的重要课题。本研究采用实验方法,以资料线索(呈现/缺失)、风格线索(呈现/缺失)和内容线索(呈现/缺失)为自变量,采用2×2×2析因设计,并以刺激材料呈现的方式对各类线索的水平加以控制,最后通过方差分析和独立样本t检验,探明三种类型线索对网络人际印象形成产生的不同影响。240名实验被试分为8组参与了实验。结果表明,网络人际传播中尽管表达风格和个人资料均对印象形成提供了有用信息,但仍然存在与面对面传播不同的内容线索主导效应。It is an important problem what different types of text-based cues' functions are to the impression formation in computer-mediated communication(CMC).It can not only explain the different effects between CMC and face-to-face and clarify the two-factor driven three-step model of impression information in CMC,but also supply the efficient strategies to impression management in CMC.2 ×2×2 factorial design was used in this experiment,which designated biography(present/absent),style(present/absent) and content(present/absent) as independent variables and controlled them by presenting stimulating texts,and at last investigated the influence of these three factors on the impression formation in CMC with ANOVA and t-test.240 participants in 8 groups rated the target's personality profile.The results suggest that there is content primacy effect of impression formation in CMC,although the expressional style and biography also provide useful information.

关 键 词：网络人际传播 交际线索 印象形成 效果 

分 类 号：G206[文化科学—传播学]