论CBA俱乐部的投入与收益  

On CB A club's investment and income

作　　者：周岩峰[1] 

机构地区：[1]广州体育学院篮球教研室,广东广州510075

出　　处：《特区经济》2013年第12期226-227,共2页Special Zone Economy

摘　　要：运用文献资料、数据分析等方法,对CBA俱乐部的经营效益进行分析,结果发现:目前CBA各篮球俱乐部投入巨大,但盈利效应不明显,对CBA联赛乃至俱乐部的长期发展存在阻碍。这种现象:一方面,说明CBA管理层尚未完全实施市场化运作;另一方面,说明CBA各俱乐部在强化成绩的同时,弱化了俱乐部的经营。就俱乐部的效益进行分析,旨在规范CBA联赛走职业化、市场化道路,使之能健康、平稳的发展。The use of literature.data analysis and other methods,The analysis of the CBA club business benefits,The results found：At present, the huge in vestment CBA Basketball Club.But the profit effect is non constant,The long-term development of the CBA club has obstructed This means that the CBA club management has not yet fully implemented market-oriented operation;On the other hand,CBA clubs at the same time in strengthening the result,The weakening of the club management. On the analysis of the benefits of the club, Mainly in order to regulate the CBA League to go the way of market occupation,hope to be able to develop healthy, and steady;

关 键 词：CBA联赛 俱乐部 投入 收益 

分 类 号：G841[文化科学—体育训练]