福特:汉化2.0  

Ford: Localization 2.0 in China

作　　者：常欣 陈倍 

出　　处：《东方企业家》2014年第1期64-66,64+8,共3页Asian Business Leaders

摘　　要：1924年孙中山写信给老福特，邀请他访问华南，“某种意义上．您在美国的事业更具个人色彩，而在中国，您将有机会以一个新工业体系实现您的理想。”但福特办公室的一个助理同绝了孙的热情：“我们很愿意提供意见，Early in 1924, Dr. Sun Yat-sen wrote to Mr. Henry Ford, inviting him to pay for a visit to the South China. Sadly then, his cordial was declined politely by an office assistant at Ford: "We’d love to, but so far Mr. Ford has got no plans to visit China."Years later in 2012, GM had a sales volume of 2.836 million units, accounting for 14.9% in China’s auto market. Ford, however, sells about 250,000 units annually in the past decade and finally reaches 418,000 units in 2012. So in 2011, the company announced the so-called ‘1515’ strategy in Shanghai, that is, by 2015 Ford will introduce the Chinese market 15 new models, moving its focus from North America to Asia-Pacific.

关 键 词：福特 汉化 新工业体系 个人色彩 孙中山 办公室 

分 类 号：U469.11[机械工程—车辆工程]