旅游者恢复性环境感知的结构模型和感知差异  

The Difference and Structural Model of Tourist's Perceived Restorative Environment

作　　者：郭永锐[1] 张捷[1] 卢韶婧[1] 张玉玲[1] 年四锋[1] 颜丙金[1] 

机构地区：[1]南京大学地理与海洋科学学院,江苏南京210023

出　　处：《旅游学刊》2014年第2期93-102,共10页Tourism Tribune

基　　金：国家自然科学基金(41171121)资助~~

摘　　要：旅游者对恢复性环境的感知是旅游者对旅游目的地的一种综合性体验,是旅游者与旅游地环境相互作用的结果。文章以九寨沟国内旅游者为研究对象,基于一致性、新奇、迷人、逃逸和兼容性5个维度,探讨了旅游者恢复性环境感知特征及其差异,检验了恢复性环境感知维度间的影响关系。研究结果表明:(1)由一致性、新奇、迷人、逃逸和兼容性5个维度组成的恢复性环境感知量表具有较好的信度和效度。(2)九寨沟旅游者的恢复性环境感知在一致性、新奇和兼容性等3个维度上存在一定差异。(3)恢复性环境感知的5个维度间并不是独立的,而是一种具有影响关系的结构。一致性维度对新奇、迷人、逃逸和兼容性维度具有显著的正向影响,新奇维度对迷人、逃逸和兼容性维度具有显著的正向影响,表明旅游者恢复性环境感知是一个渐进式的心理感知过程。Restorative environments are an important component of international research in the fields of tourism sciences, environmental psychology, and health geography. Assessments of the restorative quality of such destinations by tourists who visit them provide global perceptions of these places. Their restorative experiences can be viewed as resulting from complex human-environment transactions. However, despite the accumulation of a significant amount of theory and empirical studies on restorative environments and experiences in recent decades, relatively little is known about the inherent psychological mechanisms that influence these experiences. The aim of this paper is to identify characteristics of and differences in tourists＇ perceptions of restorative environments, and to examine the structural relationships among these dimensions. Taking Jiuzhai Valley as our case study area, we distributed an on-site questionnaire to domestic tourists visiting this area. These self-administered questionnaires, focusing on Jiuzhai Valley as a destination, were distributed to a total of 612 tourists in August 2012. All of the questionnaires were returned, and of these, we included 563 as our data set after filtering out incomplete questionnaires. Basing our analysis on attention restoration theory, we chose five structural variables： coherence, novelty, fascination, escape, and compatibility to construct a structural model reflecting causal relationships among perceived restorative characteristics. Data from this model were analyzed using a structural equation model. The results that we obtained were as follows. First, the tests were confirmed to be reasonable and valid. The perceived restorative environment scale demonstrated internal consistency, reliability, construct validity, and discriminant validity. Characteristics of and differences in tourists＇ perceptions of restorative environment were measured using this scale in Jiuzhai Valley and the above- mentioned five dimensions of coherence, novelty, fascination, escap

关 键 词：恢复性环境 旅游体验 旅游者感知 九寨沟 

分 类 号：F590[经济管理—旅游管理] F224[经济管理—产业经济]