经济心理学的历史、现状与方法论  

History and Current State and Methodology of Economic Psychology

作　　者：辛自强[1] 

机构地区：[1]中央财经大学社会发展学院心理学系,北京100081

出　　处：《北京师范大学学报（社会科学版）》2014年第1期44-52,共9页Journal of Beijing Normal University(Social Sciences)

基　　金：教育部新世纪优秀人才支持计划(NCET-10-0869);中央财经大学高层次人才引进科研启动项目

摘　　要：经济心理学旨在探讨经济行为产生的心理机制以及经济事件的心理效应,它是心理学的重要分支,是经济学和心理学的交叉学科。该学科产生自20世纪初,但此后的半个世纪里发展缓慢;20世纪中期经济心理学在美国重新兴起,此后在欧美国家获得了长足的发展。目前,决策和博弈的心理研究构成了经济心理学的基础领域,金融、消费、幸福等方面的心理研究构成该学科的应用领域,而神经经济心理学与进化经济心理学则采用了新兴的研究技术和思路探讨传统问题。总体而言,与经济学不同,经济心理学有着强烈的现实主义旨趣,侧重以实验方法研究真实的经济行为。深入反思经济心理学的学科历史和现状,理解其方法论特征,有助于找准我国经济心理学学科建设及学术研究的方向和进路。Economic psychology, as an important branch of psychology and a multi-disciplinary subject between econom-ics and psychology, aims to explore the psychological mechanisms of economic behaviors and the mental consequences of eco-nomic events. This subject was established at the beginning of the 20th century and developed slowly in the following dec-ades; however, at the middle of the last century, research on economic psychology revived and then fully developed. Now the psychology of decision-making and game is the basic research fields of the subject; the psychological research on finance, consumption and happiness serves the the applied parts; and neuro-economic psychology and evolutionary economic psychol- ogy adopts new research techniques and ideas to study previous issues. In general, contrast to economics, economic psychol- ogy has stronger realistic concerns, and mainly uses experimental approaches to examine actual economic behaviors. The present paper reviews the history and current trends of economic psychology in western countries, which is helpful for do- mestic research and construction of this discipline.

关 键 词：经济心理学 现实主义 实验方法 

分 类 号：B84[哲学宗教—心理学]