本土酒店品牌崛起  

Rise of the Local Hotels

作　　者：王闻 

出　　处：《中国房地产金融》2013年第8期100-101,100,共2页China Real Estate Finance

摘　　要：相比国际酒店品牌，本土的高端酒店品牌更能适应中国城市的发展需要，当前或已迎来中国本土酒店品牌发展的最好契机。Compared with international brands,our brands stands out in that we have mastered their hotel management and understand the chinese way of managing hotels as well.'Lu Ronghua adds,'Now we are trying to cover both internationalization and domestication.For now we marching into tier-two,tier-three and even tier-four cities,which offers a great opportunity to local hotel brands,especially high-level brands like Hengshan.

关 键 词：酒店品牌 品牌发展 中国 国际 城市 

分 类 号：F719[经济管理—产业经济]