官员微博的传播过程解析及策略  

Analysis of Communication Process of Officials' Microblogs and Strategies

作　　者：杜莹[1] 李金慧[2] 

机构地区：[1]河北经贸大学学报编辑部,河北石家庄050061 [2]河北经贸大学人文学院,河北石家庄050061

出　　处：《河北大学学报（哲学社会科学版）》2013年第6期144-146,共3页Journal of Hebei University(Philosophy and Social Science)

基　　金：2012年河北省社会科学基金项目<地方政府官员微博在化解社会矛盾中的作用及实现>(HB12DD012)

摘　　要：经过近四年的发展,官员微博目前已成为官员问政并与民互动的重要手段。作为一种新兴的传播手段,微博的传播过程与传统的传播过程相比发生了很大变化,从传播者、传播内容、传播渠道、受传者和传播效果5个方面对官员微博进行了分析并提出了相应的使用策略。After nearly four years of development, officials＇ microblog has now become an important way of government officials＇administration and interaction with people. As a new means of communication, microblog has been seen as a different communication process and faced new problems. The article analyzes this new process from the changes in communicator, communication content, communication channel, receiver and communication effect and puts forward new strategies for officials＇ use.

关 键 词：微博 官员微博 传播过程 策略 

分 类 号：G206[文化科学—传播学]