区域旅游业发展的空间格局与战略选择——基于DP矩阵的视角  

Study of the Spatial Layout and Strategic Choice of Regional Tourism Development: A Perspective of the DP Matrix

作　　者：章牧[1] 姚丹[1] 

机构地区：[1]暨南大学深圳旅游学院,中国广东深圳518053

出　　处：《经济地理》2014年第1期188-192,共5页Economic Geography

基　　金：2010年度全国教育科学"十一五"规划课题(DIA100305)

摘　　要：以广东省21个地市作为空间样本区域,设计与建立区域旅游业评价指标体系,应用因子分析与政策指导矩阵(DPM)方法,构建了面向广东省的旅游政策指导矩阵,总结和归纳广东省内各地市的区域旅游业发展战略:①广深两地处于强势领先地位,采取稳定发展城市旅游战略;②珠海、东莞、佛山、中山四市采取密切关注发展战略,争取获得行业领先的优势;③肇庆、汕头等地市努力协调地方旅游产业要素,选择合理配置产业链的战略;④清远、云浮、梅州等地市宜因地制宜,采取以乡村旅游为核心产品的发展战略。Base on collecting the data of 21 cities in Guangdong province, this study designed and established regional tourism evaluation index system, constructing a matrix of the tourism policy guidance for Guangdong province through the method of factor analysis, and also proposed the tourism development strategy for the various regions of Guangdong province： ①Guangzhou and Shenzhen are in the strong leadership position, which should take the stable development of urban tourism strategy. ②Zhuhai, Dongguan, Foshan and Zhongshan can take close attention to the development strategy, which strive to achieve industry-leading edge.③Zhaoqing, Shantou and other cities can coordinate local tourism industry elements and select the rational allocation of industrial chain strategy.④Qingyuan, Yunfu, Meizhou and other places should adapt to local conditions and take rural tourism as the core product development strategy.

关 键 词：区域旅游 政策指导矩阵 旅游发展战略 广东省 

分 类 号：F590[经济管理—旅游管理]