文化产业业态变化与文化企业经营策略研究  

On Changes of Cultural Industries Format and Strategies of Cultural Business

作　　者：陈少峰[1] 

机构地区：[1]北京大学文化产业研究院,北京100871

出　　处：《北京联合大学学报（人文社会科学版）》2014年第1期45-49,共5页Journal of Beijing Union University(Humanities and Social Sciences)

基　　金：国家社科基金重大项目"我国文化产业发展战略研究"(项目编号:10zd&021)之子课题"中国文化企业发展战略"

摘　　要：由于文化产业的业态结构处于变动之中,因而文化企业也需要通过深化对文化产业本质特性的不断反思,来获得对该产业领域的资源变化特点的理解和商业模式的创新。应从认识中国当代文化产业业态的内在结构及其变化、"平台为王"代替"内容为王"的特点、品牌与产业链的结合及其持续扩展等角度来反思已有的文化企业战略与商业模式,并从与此对应的角度即文化企业经营策略调整的契机与趋势来对这一主题作出初步的探讨。As the format of cultural industries is in the midst of changes, thus cultural enterprises also need to deepen our understanding of the essential characteristics of cultural industries in order to understand the characteristics of the changes of resources and achieve the innovation of the business model. It is important to reconsider the existing strategies of cultural business and business model from the perspective of realizing the internal structure of contemporary Chinese cultural industry and its format change （ content first instead of platform first） the combination between the brand and its chain and the continued expansion. There is a need to make a preliminary discussion on the topic from the vision of opportunities and trends in the adjustment on cultural industries formats and business strategy.

关 键 词：文化产业业态 变化 文化企业 经营策略 

分 类 号：G124[文化科学]