基于Shapley模型的KTV音乐版权费征收策略  

The Imposition Strategy and Improvement of the KTV Music Copyright Fees:based on the Cooperative Game Theory and the Shapley Model

作　　者：曹景林[1] 王昭[1] 戴明泽 

机构地区：[1]天津财经大学,天津300222

出　　处：《技术经济与管理研究》2014年第2期24-29,共6页Journal of Technical Economics & Management

基　　金：国家社会科学基金项目(10BTJ011)

摘　　要：在KTV中收取音乐版权费可以激发音乐人的创作热情,推动我国文化产业蓬勃发展。然而这涉及到唱片公司、音乐著作人、KTV场所经营者等多方面的利益,将版权费在多个主体间进行合理分配成为当务之急。本文基于合作博弈论中的Shapley模型,对当前我国KTV音乐版权费用的征收方式进行了分析。结合当前存在的问题提出了"版权费与经营收益挂钩,版权费按Shapley模型分配"的解决方式,既保证了KTV经营者、消费者的利益,又能将版权费用在音乐著作权人之间进行合理分配。为解决Shapley模型的缺陷,本文基于具体问题,提出了"贡献因子"、"渴望函数"、"意愿因子"等概念,对原始Shapley模型进行加权改进,并结合具体案例对模型进行了解释与验证。最后对模型的应用进行了评价,并提出进一步的研究方向。Collecting music copyright fees in KTV can stir musicians＇ enthusiasm and boom cultural industry in our country. However, this involves various benefits from record companies, musicians, KTV business operators. Therefore, distributing cop yright fees among these parts reasonably is becoming an urgent affair. Based on the cooperative game theory and the Shapley Model, how to levy KTV music copyright fees should be dealt with nowadays. With the current problem, the solution is posed-- ＂combining the copyright fee with management income and allocating the copyright fees based on the Shapley model＂, which can promise the benefits between KTV operators and customers, and also can allocate the copyright fees among musician copyright owners fairly. To add power factors to the original Shapley model for compensating the disadvantages, some concepts are intro-duced, such as ＂Contribution Factor＂, ＂Desirability Function＂ and ＂Willingness Factor＂. Besides, combining concrete examples to explain the results and analysis of the model is toevaluate the model application and put forward further research direction.

关 键 词：版权费 KTV 合作博弈 Shapley模型 

分 类 号：F224.32[经济管理—国民经济]