我国家用轿车再制造零部件的消费特征研究  

Research on Consumption Characteristics of Remanufactured Auto Parts of Private Cars in China

作　　者：卜新文 常香云[2] 杨弘恺 

机构地区：[1]上海幸福瑞贝德动力总成有限公司,上海201805 [2]华东理工大学商学院,上海200237

出　　处：《汽车零部件》2014年第1期32-35,共4页Automobile Parts

基　　金：上海汽车工业育基金项目(2011年);国家自然科学基金项目(71102068);上海市自然科学基金项目(11ZR1408300);上海市哲学社会科学规划项目(2010BJB016);中央高校基本科研业务费专项资金项目

摘　　要：基于理论研究和问卷调查相结合的研究方法,面向家用轿车消费者,从了解程度、认可程度、消费前景等维度出发,对我国家用轿车再制造零部件的消费特征展开研究。研究基于273份实证调研数据,详细分析受访者的基本信息、所购买的车辆信息、车辆维修特征和再制造产品的消费特征。并根据分析结果,从政府和再制造商角度分别提出建议和发展策略。The consumption characteristics of auto parts of private cars in China were studied from the dimensions of consumers＇ remanu- facturing awareness, consumers＇ remanufacturing acceptance and consumptive prospect, on the basis of combining the methods of theoretical research and questionnaire survey. According to research of the authentic 273 items of investigation data, the interviewees＇ basic information, their purchased cars＇ information, the consumption characteristics of cars＇ maintenance and the remanufactured auto parts were analyzed. From the perspectives of government and the re-manufacturers, the suggestions and development strategies were put forward respectively according to results of analysis.

关 键 词：汽车零部件 再制造 消费特征 

分 类 号：F426.471[经济管理—产业经济]