杨东文:创维的“黑白”配  

Yang Dongwen: Brown and White for Skyworth

作　　者：沈伟民 

出　　处：《经理人》2014年第2期66-70,共5页Manager

摘　　要：一直深耕于黑电的创维，正在进入白电领域，与此同时，在互联网战略上，创维一方面和阿里联袂，抢下淘宝上互联网电视机的最大市场份额，一方面还通过自创的“直通好莱坞”互联网付费频道，以内容供应商的身份，正式进入互联网战场。创维的将来会是什么？它会成为横跨制造和互联网两界的巨头吗？Skyworth, who majored in brown goods, is now entering the white good field. At the same time, Skyworth works together with Alibaba and grasped the biggest market share of net TV on Taobao. And it enters the internet battlefield as content supplier by its newly developed web paid channel 'Straight to Hollywood'. What is the future like for Skyworth? Will it become a big shot cross manufacture and internet?

关 键 词：创维 互联网战略 内容供应商 市场份额 付费频道 电视机 好莱坞 淘宝 

分 类 号：F426.67[经济管理—产业经济]