谈新媒体环境下体育文化的传播特征与策略  

Talk about the Spread of Sports Culture under the New Media Environment Characteristics and Strategy

作　　者：白海鹏[1] 

机构地区：[1]西北大学体育教研部,陕西西安710069

出　　处：《未来与发展》2014年第2期22-24,共3页Future and Development

摘　　要：目前,媒体传播信息的方式逐渐发生改变,广大受众的需求也逐渐开始出现变化,在此种环境下,体育文化传播也应当顺应这种新形势,努力调整自身的传播策略,以此增强体育文化传播的竞争力与影响力,文章主要针对新媒体环境下的传播特征展开分析,并针对体育文化传播的策略进行研究。at present, the media, information gradually change, the general audience’s demand also gradually started to change, in this environment, the sports culture should also comply with this new situation, trying to adjust their communication strategy, in order to enhance the competitiveness of the sports culture communication and influence, the paper mainly analyses the propagation characteristics of the new media environment, and on the strategy of the sports culture communication research.

关 键 词：新媒体 体育文化传播 策略研究 

分 类 号：G31[文化科学]