旅游微博:互联网背景下旅游信息传播新模式  

作　　者：翁钢民[1] 孙亚坤[1] 

机构地区：[1]燕山大学经济管理学院

出　　处：《企业经济》2014年第2期111-114,共4页Enterprise Economy

基　　金：河北省社科学基金项目"秦唐沧旅游产业发展的非均衡性及协调机制构建研究"(批准号:HB12YJ075)

摘　　要：旅游信息传播因旅游信息所特有的实效性、动态性和传播过程的复杂性而形成一种特殊的社会信息传播活动。如今的互联网传播途径和技术使得旅游信息的传播更加便利、自由和个性化,使得旅游信息在传者和受者以及受者和受者之间形成互动。微博传播,是大众传播与人际传播的完美结合体:既包含了简单的线性模式,也体现了即时反馈的高效循环模式;同时,微博本身就是一个基于社会关系的系统信息传播平台,旅游企业通过了解旅游微博信息传播模式,积极进行互动,做好创意内容,循序渐进,将达到良好的传播和营销效果。The tourism information dissemination is becoming a special kind of social information communication activities because of the effectiveness, the dynamics and the complexity of the communication process of the tourism information. The ways and technologies of today＇ s Internet transmission make the spread of information more convenient, free and personalized, causing the information between disseminators and recipients and between recipients and recipients more interactive. Micro blog dissemination is the perfect combination of mass communication and interpersonal communication, which not only contains a simple linear model, but also reflects the immediate feedback of efficient circulation pattern. At the same time, micro blog itself is a system information transmission platform based on social relations. By understanding micro blog information prop- agation modes, interacting positively and completing the creations step by step, tourism enterprises will get good communi- cations and marketing effects.

关 键 词：互联网 旅游微博 旅游信息 传播模式 应用 

分 类 号：F592.99[经济管理—旅游管理]