开发“用户力”  

Everyone's Learning from Apple

作　　者：赵辉 福先森 

机构地区：[1]中国企业家研究院

出　　处：《中国企业家》2014年第3期101-109,共9页China Entrepreneur

摘　　要：一批互联网企业杀入之前由传统硬件厂商把持的领域，它们用软硬件一体、用户体验至上这样的互联网思维颠翅了原来的游戏规则。At a time when traditional hardware makers have fallen upon troubled times- increasingly homogenous products making price cuts the only weapon in the war for consumer dollars- a few companies such as Xiaomi and Leshi have entered the arena and overturned the industry.Adopting Apple's limited supply model these companies have used the rarity of their products to increase the attractiveness of their products in the eyes of their user base.

关 键 词：用户体验 互联网企业 开发 硬件厂商 游戏规则 软硬件 模仿者 苹果 

分 类 号：F49[经济管理—产业经济]