浅谈地方高校学报的学术经营  

Probing into the Local Universities' Journal's Academic Managing Strategy

作　　者：牛怀岗[1] 党大恩[2] 

机构地区：[1]渭南师范学院期刊管理中心,陕西渭南714099 [2]渭南师范学院图书馆,陕西渭南714099

出　　处：《渭南师范学院学报》2014年第3期69-72,共4页Journal of Weinan Normal University

基　　金：陕西省教育厅科学研究计划(人文社科专项)项目:地方高校学报学术经营探究(13JK0456)

摘　　要：随着新闻出版和文化事业改革的不断深入,地方高校学报遇到了前所未有的困境,为了提高其竞争力,学报编辑要树立学术经营的思想,结合自身学校的特点,从优势学科经营、地域特色经营、栏目创新经营、编辑人才经营、投稿队伍经营、基金论文经营等方面提高学报的学术质量,提升刊物的影响力和品牌形象.With the further development of the media publishing and cultural reform, the local universities are faced with the unprecedented issues. In order to improve self-competition, the journal editors should establish the thought of academic manage- ment. Based on the features of their own universities, they attempts to improve the academic qualities and promote the brand image from the perspective of advantageous disciplines, regional features, column innovation, editorial talent introduction, excellent paper and paper funded.

关 键 词：地方高校学报 学术经营 学术期刊 

分 类 号：G237.5[文化科学]