乡村旅游者信息选择偏好差异研究  

Study on Difference of Information Selection Preference of Rural Tourists

作　　者：李绍刚[1] 葛学峰[1] 张娜[1] 

机构地区：[1]东北农业大学文法学院,黑龙江哈尔滨150030

出　　处：《资源开发与市场》2014年第2期247-251,共5页Resource Development & Market

基　　金：黑龙江省教育厅人文社会科学项目(编号:h12522024);黑龙江省哲学社会科学研究规划项目(编号:12D051)

摘　　要：旅游者信息选择行为是市场营销的关键参考要素。以乡村旅游者为研究对象,通过运用离散选择模型中的多元logist(MNL)模型对实地调研数据分析,测量乡村旅游者信息选择偏好差异的影响因素。结果表明,不同人口学特征和旅游消费特征的旅游者在主要的5种信息类别上显示出不同的差异。The information choice behavior of tourist was the key element referring to the marketing. This paper studied the rural tourists, and used the multivariate logist （MNL） model in the discrete choice model to analyze the survey data. It measured the influencing factors of the difference of information selection preference of rural tourist. The results showed that the tourists with the different person characteristics and tourism consumption characteristics reflected the difference in five main categories of information.

关 键 词：乡村旅游 信息选择 偏好 

分 类 号：F590.75[经济管理—旅游管理]