我国中小企业市场营销障碍及对策分析  

Marketing Obstacle of Small and Medium-sized Enterprises in China and Countermeasures

作　　者：于长胜[1] 

机构地区：[1]辽宁建筑职业学院,辽阳111000

出　　处：《价值工程》2014年第7期150-151,共2页Value Engineering

摘　　要：文章结合我国中小企业的实际情况,分析了现阶段中小企业市场营销特点,指出现存的障碍,并分析障碍原因,提出相应的对策指导。Combined with the actual situation of small and medium-sized enterprises in China, this article analyzes the marketing characteristics of small and medium-sized enterprises at present, points out the existing barriers, and analyzes the reasons of obstacles, and finally puts forward the corresponding countermeasures.

关 键 词：中小企业 市场竞争 营销障碍 对策分析 

分 类 号：F276.3[经济管理—企业管理]