品牌化与创新:图书馆读者活动的着力点——苏州图书馆阅读推广案例分享  

The Branding and Innovation:Key Points in the Library Reader Activities—Suzhou Library Reading Promotion Case Sharing

作　　者：许晓霞[1,2] 金德政[1] 张岚[1] 

机构地区：[1]苏州图书馆 [2]苏州研究馆,馆员江苏苏州215002

出　　处：《新世纪图书馆》2014年第1期19-22,28,共5页New Century Library

摘　　要：论文总结了苏州图书馆历年来开展读者活动的情况,着重介绍了苏州图书馆读者活动的品牌化和品牌化的读者活动;通过对一个具体案例:"秀书秀自己"——青少年阅读视频大赛策划开展过程的介绍和分析,强调了活动创新的重要性。This paper summarizes the situation of the readers＂ activities of the Suzhou Library over the years, emphatically introduces the readersj activities of the brand and the brand readers＂ activities of Suzhou Library; Based on a specific case introduction and analysis： ＂Showing Books ＆ Showing Ourselves＂ -Young Person Reading Video Contest＇s planning and process, it emphasizes the importance of activities＇ innovation.

关 键 词：读者活动 阅读推广 全民阅读 

分 类 号：G252[文化科学—图书馆学]