竞争条件下制造商和再制造商的生产决策  

Production strategies of the original equipment manufacturer and independent operator under the condition of competition

作　　者：伍颖[1,2] 熊中楷[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044 [2]重庆科技学院管理学院,重庆401331

出　　处：《系统工程理论与实践》2014年第2期291-303,共13页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(70871125);重庆市自然科学基金(cstc.2006BB0188)

摘　　要：根据消费者对新产品和再制造品的异质需求构造需求函数,研究了新产品、制造商生产的再制造品和再制造商生产的再制造品三者相互竞争的情况下,制造商和再制造商如何根据再制造节约成本的大小确定新产品和再制造品的生产规模,并比较了垄断和竞争条件下制造商的利润,最后通过数值算例分析了新产品生产成本对制造商和再制造商生产决策的影响.结论表明制造商和再制造商可以根据再制造成本的大小选择12种不同的生产策略;再制造商的竞争使制造商利润降低,制造商应进入再制造领域应对再制造商的竞争:新产品生产成本很低时,制造商倾向于不生产再制造品或再制造部分回收品,再制造商倾向于再制造所有回收品.Considering consumers＇ heterogeneity of the demand for new and remanufactured products, we derived the demand function and studied the original equipment manufacturer （OEM） and independent operator （IO） how determine the scale of new and remanufactured products according to the cost savings of remanufacture under the condition of competition among the new products, the remanufactured products produced by OEM and the remanufactured products produced by IO. Next we compared the OEM＇s profits under the conditions of monopoly and competition and finally analyzed the effect of new product costs on the OEM and IO＇s production strategies by numerical examples. The conclusions state the OEM and IO can choose 12 different production strategies according to the cost savings of remanufacture. The competition of IO enables the OEM to lower profits, the OEM should remanufa^turing deal with the manufacturer＇s competition. When the cost of new product is very low, the OEM is more inclined to remanufacture nothing or some of intercepted cores and the IO is more inclined to remanufacture all cores it collects.

关 键 词：再制造 生产决策 古诺竞争 异质需求 

分 类 号：F224[经济管理—国民经济]