财经报刊研究的主流态势2000～2013年  

The Mainstream Trend of “Financial Newspaper Research”: from 2000 to 2013

作　　者：李江[1] 张威[2] 

机构地区：[1]上海理工大学,上海200093 [2]上海理工大学出版印刷与艺术设计学院,上海200093

出　　处：《重庆社会科学》2014年第2期98-104,共7页Chongqing Social Sciences

摘　　要：财经报刊是报刊的一大重要类别,随着财经报刊数量的不断增加,传媒学者对于财经报刊的研究越来越关注。近13年来"财经报刊研究"主要有财经报刊源起与发展研究,财经报刊内容生成研究,财经报刊广告经营研究,财经报刊特色化研究和财经报刊品牌营销研究五大方面,同时呈现出研究主题不断发展具体、研究方法以定性研究为主、财经报刊研究与财经报刊发展同步、财经报刊研究者数量多但不集中和财经报刊研究文章发表载体集中等五大特征。The financial newspaper is one of the important categories of newspaper. Along with the increasing number of financial newspaper, The media scholars concerns more on the research of financial newspaper. ＂Financial Newspaper Research＂ mainly includes five aspects in resent 13 years, which are financial newspaper＇s origin and development research, financial newspaper＇s content generation research, financial newspaper＇s advertising research, financial newspaper＇s characterized research and financial newspaper＇s brand marketing research. While the ＂Financial Newspaper Research＂ shows five characteristics. The research topic evolves specifically. Research methods are dominated by research-based qualitative. The financial newspaper research is simultaneously with the development of financial newspaper. The quantity of financial newspaper scholars is huge but not focused. And the publishing carriers of research articles of financial newspaper are focused.

关 键 词：财经报刊 媒体广告经营 媒体品牌营销 

分 类 号：C[社会学]