传承·创新·抉择:关于体育文化产业的思考  

Inheritance,Innovation and Choice: Reflection on Sports Culture Industry

作　　者：郑宇[1] 

机构地区：[1]成都体育学院,四川成都610041

出　　处：《成都体育学院学报》2014年第1期25-27,共3页Journal of Chengdu Sport University

摘　　要：通过文献资料法和逻辑分析法对我国体育文化产业的发展态势进行分析,认为现代体育同时具有"文化性"与"产业性",体育文化实现产业化是一个必然过程。提出了应强化政府的顶层设计职能、要以适度超前的战略视野创造发展条件、要以社会承受力为标准规划体育文化产业定位的对策建议。Through the methods of literature material and logic analysis, the paper analyzes the development situation of China＇s sports culture industry, believing that modern sports are of both cultural and industrial characteristics, which makes it an inevitable process for sports culture to be industrialized. The paper thus suggests that we should strengthen the government function of top - level design, create development conditions in the manner of advancing strategic vision and layout the orientation of sports culture industry based on the social tolerance as the standard.

关 键 词：体育文化产业 创新 发展条件 

分 类 号：G80-05[文化科学—运动人体科学]