创建零散白货运输品牌的探讨  

Discussion on Establishing the Transport Brand of Scattered White Goods

作　　者：付湛辉 吴志方[1] 

机构地区：[1]哈尔滨铁路局货运中心,黑龙江哈尔滨150006

出　　处：《铁道货运》2014年第2期1-6,70,共6页Railway Freight Transport

摘　　要：在阐述"零散白货"概念的基础上,通过对铁路货运形势及国内外货运品牌的分析,提出大力开行快运班列、做强集装箱运输、积极拓展高速铁路快件业务、简化品名管理模式、发挥铁路运价优势、扩大货场服务范围和能力、提高客户管理水平等打造零散白货品牌的措施,为深化货运组织改革提供理论支持和实践指导。Based on expounding the concept of 'scattered white goods', through analyzing railway freight transport situation and freight transport brand at home and abroad, this paper puts forward measures of creating scattered white goods brand, such as operating express transport block trains, enhancing container transportation, actively expanding high-speed railway express operation, simplifying brand management mode, exerting advantages of railway tariff, expanding the scope and capacity of freight yard service and increasing clients management level, so as to provide theoretical support and practice guidance for deepening freight transport organization reform.

关 键 词：铁路 零散白货 运输品牌 

分 类 号：U294.1[交通运输工程—交通运输规划与管理]