电信运营企业集团客户移动业务评估模型研究  

Study on Evaluation Model of Telecom Operators' Group Clients' Adoption of Mobile Services

作　　者：杨萌柯 曾剑秋[1] 

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《北京邮电大学学报（社会科学版）》2013年第6期55-60,共6页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

摘　　要：从电信运营企业的视角出发,聚焦集团客户市场,通过对影响集团客户采纳移动业务的因素研究和模型构建,提出电信运营企业集团客户移动业务推广策略,为电信运营企业的实际工作提供科学的理论指导和评价工具。From the perspective of telecom operators and focusing on the group clients, the factors affecting group clients＇ adoption of mobile services are studied and the evaluation model is built. Then marketing strate- gies for telecom operators to promote mobile services are put forward, which provides the scientific theoretical guidance and assessment tool for the actual work of telecom operators.

关 键 词：信息化 集团客户 三网融合 移动业务 评估模型 

分 类 号：F26[经济管理—国民经济]