图式的竞争：珠三角大学生对好莱坞电影的解读及对本国文化的认同研究  

Schema Competition:Pearl River Delta's College Students' Interpretation of Hollywood Movies and the Identification with Native Culture

作　　者：杨银娟[1] 

机构地区：[1]中共佛山市委党校

出　　处：《国际新闻界》2013年第11期59-72,共14页Chinese Journal of Journalism & Communication

基　　金：2011年教育部人文社科研究青年基金项目“图式的竞争:我国青少年接触海外影视作品及对本国文化的认同危机研究”(11YJC860054)的研究成果~~

摘　　要：本文以广东珠三角大学生对美国励志片《当幸福来敲门》的解读为个案,探讨媒介全球化对我国青少年认同的影响。本文提出"图式的竞争"理论框架,珠三角大学生解读好莱坞作品的过程即是青少年个体将头脑中原有图式与好莱坞电影呈现的西方图式相互比较和竞争的过程。实证研究发现图式竞争呈现三种模式,一是图式的均衡,二是原有图式的强化,三是新图式的采纳。殊三角大学生虽然在金钱观念、生活方式等方面强化旧有的图式,然而在核心的价值观层面他们倾向采纳西方的图式,如个人主义、自由平等价值等。总的来说,接触全球化媒介削弱了珠三角大学生对本国文化的认同。This article is a case study of the Pearl River Delta＇s college students interpretation of the Pursuit of Happiness, an inspirational movie produced byHollywood. This paper proposes a theoretical framework of schema competition, which sees these college students＇ interpretation of Hollywood movies as a process by which the youths＇ old schema encounters and competes with the western schema presented by the movies. The empirical data result in three patterns, including the schema balance, the enhancement of the old schema, and the adoption of the new schema. The Pearl River Delta＇s college students enhance the old schema such as the view toward money and the lifestyle; however, these college students tend to adopt the western schema in terms of the core values such as individualism, freedom, and equality. In short, exposure to global media weakened the Pearl River Delta＇s college students＇ identity with local culture.

关 键 词：图式竞争 好莱坞电影 文化认同 影视传播 

分 类 号：J905[艺术—电影电视艺术]