适应现代化农业发展的农资流通体系创新研究——基于顾客满意度模型分析  

Agricultural Resources Circulation System Innovation for Modern Agricultural Development:A Model Analysis of Customer Satisfaction

作　　者：赵天南[1] 姚金华[1] 王东[1] 

机构地区：[1]兰州商学院国际经济与贸易学院,甘肃兰州730020

出　　处：《淮海工学院学报（人文社会科学版）》2013年第20期89-91,共3页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

摘　　要：通过分析中国农资流通体系中连锁经营存在的问题,运用顾客满意度模型分析企业如何提高自身的服务能力,提高企业产品的竞争力。创新提出农资企业与银行联合推出农资金融创新产品以使企业提高其竞争能力。This paper discusses the problems in the chain marketing of the Chinese agricultural distribution system and makes a model analysis of customer satisfaction to study how to improve companies＇ service capabilities and product competitiveness. This paper suggests that agricultural enterprises and banks jointly launch the agricultural and financial innovation to improve their competitiveness.

关 键 词：农资连锁经营 服务竞争 机制创新 

分 类 号：F323.7[经济管理—产业经济]