媒体文化的意识形态性及其政治效应  

The Ideology of Media Culture and its Political Effect

作　　者：黄海英[1] 苗胜利[1] 

机构地区：[1]新疆财经大学中国语言学院,新疆乌鲁木齐830012

出　　处：《华北水利水电学院学报（社会科学版）》2013年第6期114-116,共3页Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition)

摘　　要：媒体,就其本身的存在方式以及社会效应而言,本来是没有什么有益与有害可言的,但媒体文化中所潜藏的意识形态能够产生极大的政治效应,这种政治效应自然而然地成为统治力量意识形态宣传的方式。媒体文化传达意识形态具有独特之处,其缔造的政治效应对我国媒体事业的发展具有深远影响。There is nothing to talk about Media on its own way of being and social effect. But the ideology hidden in media culture can produce great political effect. This great political effect can be used as a ideological propaganda way by ruling power. Media culture convey the ideology with the unique way, the political effect who made could have a far - reaching influence on the development of the media in China.

关 键 词：媒体 意识形态 政治效应 

分 类 号：G206[文化科学—传播学]